Creative Ways of Promoting - Everything Everything

"Photoshoppers of the world unite"

URL link
http://www.youtube.com/watch?v=6udfNIzRUX0

British band Everything Everything released a single called Photoshop Handsome in July 2009 with a music video and it wasn't a success. The problem was that they were still trying to gain a fanbase and get the media's attention. They felt that they needed some sort of gimmick to promote themselves, so in 2010 they decided they would re-shoot the music video for the song - the difference being that members of the public would actually create the video. The band shot the video of themselves miming the lyrics against a green screen and contacted 'Photoshoppers' from all over the world asking if they would like to partake in their project. The animaters who responded were sent 2-5 second clips from the video (400 in total) and told they could edit the clip however they wanted using the editing programme. What the band recieved back was staggering, many of the clips contained band member's heads exploding and wearing strange costumes after the editing process. Geffen (the label who Everything Everything are signed to) thought some of the clips were dubious but it added to the effect of the song and carried the message. Many of the animators who took part in the project posted on the internet what was happening and what they had been asked to do, this created a lot of excitement on forums and blogging websites as there was a lot of anticipation for how this video would turn out. In conclusion, Everything Everything gained a huge amount of free promotion from the excitement stirred from the music video's production and are now recognised British Indie band with a large fanbase throughout the world.

Documentary Analysis

Name of programme: The Most Hated Family in America by Louis Theroux. Type of programme: Documentary. Channel it is broadcast on: BBC 2. Topic of documentary: The Westboro Baptist Church in Topeka, Kansas. Voiceover: Louis Theroux, BBC documentary maker, British, adult male. Talking to camera: Louis Theroux also appears in the programme as he is the one doing the research on the documentary subject and interviewing those who are the subject in the programme. He interviews the subjects of the documentary in front of a very obvious camera crew, so they are aware they are being filmed. Louis Theroux is a well-respected BBC documentary maker so many people watch it purely because it was made by him. Talking off camera: Louis Theroux speaks of the Westboro Baptist Church to the camera away from them, expressing his own thoughts of the situations he is in and an honest understanding of some of the things going on around him. Vox pop: Members of the public in Kansas talk about the Westboro Baptist church in a hateful way, due to what they've seen and heard. This could be an unrepresentative interpretation of people's views on the subject as members of the Westboro Baptist Church are presented in an intensely negative manner in the documentary. Interview: Those being interviewed in the documentary are in their own setting and natural environment. These include places such as their church, gardens, bedrooms and living rooms. This is to show the audience watching that this is a very realistic view of the documentary subject and it is not artificial in any way. Literisation: There are no pieces of text on screen, the information about any settings or times are given via voiceover from Louis Theroux as a lot of the programme is narration. Music: There diegetic music in several parts of the documentary, this is the Westboro Baptist Church's choir being used to move scenes along in the programme. This gives an even more realistic and in-depth view of the subject in the documentary. Camera techniques: Hand held camera following people around dominate the programme, with the occasional stable shot of Louis Theroux driving in his car to show a change of location.